Users will soon have a fresh option that allows them to lessen the amount of AI-created videos appearing in their timelines. This move comes as the platform announced that it presently contains in excess of 1 bn content made with AI.
Pilot Phase and Launch
The update is being tested over the coming weeks before a full-scale rollout. This advancement coincides with a surge in AI-generated material, fueled by recent content generation software.
The Broader AI Trend
Studies have shown that almost 10% of the most rapidly expanding content creators on a popular video site primarily display clips produced artificially. A large amount of this output is considered “AI slop”, a label for poor-quality, factory-style content that is frequently absurd or bizarre.
Based on user feedback that numerous viewers enjoy content produced via AI tools, including AI artwork to informative clips, and we aim to give people the option to increase or decrease of that, according to their own preferences,” stated a platform representative.
Scale of AI Content
The service shared that there are presently 1.3bn videos on its network tagged as made with AI. In total, over 100 mn media items are uploaded to the service daily, making AI-generated material a relatively small portion of its total content library.
Customizing Your Feed
Members will be able to decrease or raise the level of AI-generated videos they view by using the content preference option in the app and selecting “AI-generated content”. Additional categories that currently be modified under the filter include current affairs, fashion, aesthetics, and movement.
AI Disclosure Rules
Its policies mandate creators to identify convincing AI-generated content, and it prohibits dangerous AI impersonations of public figures or emergencies. Any believable AI video that is not labeled can be removed under its user guidelines.
In addition, the app will now add an AI-generated tag to content created with its own AI tools, or detected by an collaborative effort for recognizing content made by AI. This measure is intended to deter users from trying to bypass the disclosure requirement.
Educational Initiatives
TikTok is also introducing a $2 million educational fund for professionals and institutions to create educational content about ethical AI use. This program will benefit non-profit groups focused on teaching programming and robotics.
Platform Protection
The video-sharing app has supported its safety measures, amid debate over intentions to make redundant a large number of review team members in Britain. TikTok is planning to eliminate 439 jobs in its user protection team in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A senior executive stated that people-led review would remain essential, but artificial intelligence can shield workers by removing the most graphic content before it has to be seen by staff. The platform announced a significant reduction in shocking and graphic content reviewed by content reviewers over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to balance humans and technology to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we further consider it’s very important to minimize viewing of dangerous material as swiftly, which is the area in which a significant AI assistance is really helping us work at speed.”