Wolff Preparing to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to record-breaking achievements in Formula 1

Mercedes team principal Toto Wolff is in advanced talks to offload part of his ownership stake in the Mercedes F1 outfit.

The deal values the Mercedes team at £4.6bn – an unprecedented figure for a Formula 1 squad – following McLaren were valued at £3.5bn in an adjustment to ownership structure last September.

Wolff, who holds a 33% stake of Mercedes F1, would sell a stake approximately 5%.

Wolff, aged 53 will remain as team boss and CEO should the deal proceed.

Ownership Structure

Remaining partners in the team are Mercedes and industrial group Ineos, who both hold one-third of the company.

An official representative stated: "We will be making no official statement on the matter. The management structure of Mercedes F1 stays unchanged, and each shareholder are fully committed to continued achievements of the brand in F1."

Financial Increase

The deal would represent a significant increase in value of Mercedes F1 after Ineos Group bought its stake for £208m in 2022.

The rise demonstrates the expansion in market values of F1 teams recently due to the growing popularity of Formula 1 around the world.

This was also seen in the box-office performance of the F1 movie featuring Hollywood star Brad Pitt, which was released in summer 2023 and earned over $630m (£458m) at cinemas worldwide.

The film represents the actor's top-grossing movie and the most successful sports film ever released.

Current Performance

The Mercedes team are runner-up in the constructors' championship, trailing McLaren, with three races remaining in the current championship.

Mercedes' primary racer British driver George Russell has won 2 of the 21 races this year and is in fourth place in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a unprecedented eight straight constructors' championships and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

Megan Patton
Megan Patton

Lisa is een ervaren dealjager en content creator die haar passie voor besparen deelt met lezers.